The brief: Launch the Nokia Sushi device and demonstrate the product in an innovative way.
Communications Strategy: We are all creators
Insight: America is more divided than ever before.
A variety of issues are contributing to this divisive atmosphere existing in our nation.
Idea: The more America creates, the more connected it will be.
Execution: Made for Making Connections: A Web Series That Reconnects America through America's creations.
This reality web series will focus on celebrating creations through demonstrating Sushi's features. Equipped with only a Nokia Sushi to film the human interest stories, our intrepid host will interviews everyday creators and gives them their time in the spotlight.
Integral to each episode we will demonstrate the features of the device, including Apps, Ovi Maps and the 8 Mpx Camera.
The audience can get in on the conversation through tweets, live chats and submission of their creation to our host.
External Links:
Concept Board | Webisode Scripts | Shoot Treatment | Video Opener
Tags: Nokia, Social Media, Branded Content, Video, Design, User Experience, YouTube API, Location based Services, Twitter, Audio Design
project posted on: