Rather than telling teens when and how to snack with Dibs, the Byte Sized Film Fest was launched at the MTV Music Awards to ask teens to show us how they "Do Dibs Instead" for 15mb of fame on MTV.
National television, online, mobile text to win, retail, grassroots, ambient and sampling and social media programs supported the consumer generated content platform.
Over 3 Million people participated and spent more than 5 minutes on the site. Dibs saw the highest awareness metrics and a lift in retail sales as a direct result of the campaign.
External Links
Teen Insight | Campaign | Images on Flickr | Blog Post | Television Spot
Tags: MTV, Dibs, 15MB of Fame, Social Media, Sweepstakes, Widgets, Branded Content, Consumer Generated Video Contest
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